The phoneĪpple, LG, Samsung and other phone makers may want you to buy a new model every year, but these days there are fewer reasons to do so. Are you bringing your current phone or buying a new one? Are you shopping for a plan just for yourself, or do you need something for your whole family? How much data do you currently consume every month? (That’s a question every smartphone owner should be able to answer.) And which network typically delivers the best coverage in your area, both at home and at work? How much better? That depends on a variety of factors. Whatever the arrangement, you can almost always score better pricing by opting for one of these other carriers. A few of them are actually owned by the Big Four (we hereby dub them the Little Four), while others merely repackage and rebrand their services. Although the Big Four have expanded their offerings and, to varying degrees, lowered their prices, the real deals still come from the smaller guys - otherwise known as mobile virtual network operators (MVNOs). That carrier doesn’t have to be AT&T, Sprint, T-Mobile or Verizon Wireless. Right now, the smart - and increasingly common - move is to buy an unlocked phone outright, then shop it to the carrier that offers you the best bang for the buck. Remember the days of the subsidized phone wrapped inside the pricey two-year carrier contract? That’s a distant, unpleasant and expensive memory. Forget everything you thought you knew about buying mobile phone service.
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